Strategy Breakdowns Worth Your Time

Find sharp perspectives on marketing and content strategy that actually drive growth. These are the frameworks and approaches I use to help businesses earn trust, get found, and scale faster, covering content strategy, SEO and AEO, cross-channel campaigns, social media, and more. Plus, hear some hot takes and personal updates along the way!

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How To Create A High Traffic Amazon Storefront (with Examples)

How To Create A High Traffic Amazon Storefront (with Examples)

Having a well-crafted and personalized Amazon storefront can set your brand apart, showcasing your products in a visually appealing and organized manner. In this article, we dive into everything you need to know about creating an Amazon Storefront. You'll learn...

Top 5 Ways to Avoid this Huge Amazon Seller Mistake

Top 5 Ways to Avoid this Huge Amazon Seller Mistake

One trend that has gained traction in the last year is using Artificial Intelligence (AI) to streamline Amazon sellers' operations and efficiency. Doing this could be a huge Amazon seller mistake, and here's why. While tools like ChatGPT can be game-changers,...

Is Amazon FBA Canada Worth it in 2024?

Is Amazon FBA Canada Worth it in 2024?

Is Amazon FBA Canada Worth it in 2024? Our founder, Christina, shared the same concerns about Amazon Canada back in 2019 when she began selling exclusively on the Canadian marketplace. To her surprise, although a smaller market, Amazon Canada posed a great opportunity...

Winning Amazon SERPs: How To Audit Your Amazon Listing

Winning Amazon SERPs: How To Audit Your Amazon Listing

Imagine having the power to unravel the intricacies behind lackluster sales on Amazon to unlock greater potential. That's exactly what an Amazon listing audit helps you achieve. An Amazon listing audit isn't just a routine task – it's a powerful tool that can rekindle...

Blog Disclaimer

A note on this blog: Earlier posts here were written to help Amazon sellers and e-commerce brands navigate listing optimization, SEO, and content strategy, reflecting my work at the time. Going forward, you’ll find posts covering marketing and content strategy across a range of industries, along with occasional personal updates. If you find anything in this blog that needs attention, don’t hesitate to reach out to me.