Marketing Strategy Breakdown Blog
A note on this blog: Earlier posts here were written to help Amazon sellers and e-commerce brands navigate listing optimization, SEO, and content strategy, reflecting my work at the time. From now on, you’ll find posts covering marketing and content strategy across a range of industries, along with occasional personal updates. If you find anything in this blog that needs attention, don’t hesitate to reach out to me.
Find sharp perspectives on marketing and content strategy that actually drive growth. These are the frameworks and approaches I use to help businesses earn trust, get found, and scale faster, covering content strategy, SEO and AEO, cross-channel campaigns, social media, and more. Plus, hear some hot takes and personal updates along the way.
How to Write Bulletproof Amazon Bullet Points
To boost sales, sellers must optimize their Amazon listings with the best Amazon bullet points in a comprehensive approach. That means leveraging persuasive...
Black Friday, Cyber Monday & Q4 Amazon List Optimization Guide
The year's final quarter presents the most significant sales opportunity for Amazon sellers. Your Amazon optimization efforts should focus on making an impact...
How Content Marketing Can Help Boost Amazon Q4 Sales
Amazon sellers know Q4 as the mecca of all sales periods. With a massive increase in online shopping activity before and after major holiday events such as...
The 7 Best E-commerce Content Marketing Strategies
Leveraging content marketing for your budding e-commerce brand is a powerful resource every seller should invest in, in 2022. Content marketing has to be...
The Best User Generated Content Tips for Amazon Sellers
User generated content may sound like a fancy term, but it's actually the most straightforward and authentic form of content in 2022. No matter where you...
Successful Amazon Content Marketing Strategies
Now more than ever, successful Amazon content marketing strategies can help your e-commerce business establish itself as an authority and drive sales. Content...
TikTok Social Media Marketing for Amazon FBA Sellers in 2022
If you’re an Amazon seller reeling from the impacts of global logistics issues earlier in 2022 or fighting for survival amidst rising costs, you can’t afford...
Content Marketing for Amazon Sellers: How to Get Started
Today's e-commerce space is both competitive and volatile, which only increases the uncertainty for Amazon sellers. To make it in this space, you have to be...
Benefits of a Social Media Strategy in Your Amazon FBA Business
An effective social media strategy is a must-have in today's volatile and competitive e-commerce climate. The harsh reality is that customers have endless...
A Guide to E-Commerce Copywriting for Amazon FBA Sellers
E-Commerce copywriting is an indispensable part of digital marketing for Amazon private label sellers. As most people have switched to online shopping for the...
How to Write Bulletproof Amazon Bullet Points
To boost sales, sellers must optimize their Amazon listings with the best Amazon bullet points in a comprehensive approach. That means leveraging persuasive...
Black Friday, Cyber Monday & Q4 Amazon List Optimization Guide
The year's final quarter presents the most significant sales opportunity for Amazon sellers. Your Amazon optimization efforts should focus on making an impact...
How Content Marketing Can Help Boost Amazon Q4 Sales
Amazon sellers know Q4 as the mecca of all sales periods. With a massive increase in online shopping activity before and after major holiday events such as...
The 7 Best E-commerce Content Marketing Strategies
Leveraging content marketing for your budding e-commerce brand is a powerful resource every seller should invest in, in 2022. Content marketing has to be...
The Best User Generated Content Tips for Amazon Sellers
User generated content may sound like a fancy term, but it's actually the most straightforward and authentic form of content in 2022. No matter where you...
Successful Amazon Content Marketing Strategies
Now more than ever, successful Amazon content marketing strategies can help your e-commerce business establish itself as an authority and drive sales. Content...
TikTok Social Media Marketing for Amazon FBA Sellers in 2022
If you’re an Amazon seller reeling from the impacts of global logistics issues earlier in 2022 or fighting for survival amidst rising costs, you can’t afford...
Content Marketing for Amazon Sellers: How to Get Started
Today's e-commerce space is both competitive and volatile, which only increases the uncertainty for Amazon sellers. To make it in this space, you have to be...
Benefits of a Social Media Strategy in Your Amazon FBA Business
An effective social media strategy is a must-have in today's volatile and competitive e-commerce climate. The harsh reality is that customers have endless...
A Guide to E-Commerce Copywriting for Amazon FBA Sellers
E-Commerce copywriting is an indispensable part of digital marketing for Amazon private label sellers. As most people have switched to online shopping for the...
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The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
How to Write Bulletproof Amazon Bullet Points
To boost sales, sellers must optimize their Amazon listings with the best Amazon bullet points in a comprehensive approach. That means leveraging persuasive...
Black Friday, Cyber Monday & Q4 Amazon List Optimization Guide
The year's final quarter presents the most significant sales opportunity for Amazon sellers. Your Amazon optimization efforts should focus on making an impact...
How Content Marketing Can Help Boost Amazon Q4 Sales
Amazon sellers know Q4 as the mecca of all sales periods. With a massive increase in online shopping activity before and after major holiday events such as...
The 7 Best E-commerce Content Marketing Strategies
Leveraging content marketing for your budding e-commerce brand is a powerful resource every seller should invest in, in 2022. Content marketing has to be...
The Best User Generated Content Tips for Amazon Sellers
User generated content may sound like a fancy term, but it's actually the most straightforward and authentic form of content in 2022. No matter where you...
Successful Amazon Content Marketing Strategies
Now more than ever, successful Amazon content marketing strategies can help your e-commerce business establish itself as an authority and drive sales. Content...
TikTok Social Media Marketing for Amazon FBA Sellers in 2022
If you’re an Amazon seller reeling from the impacts of global logistics issues earlier in 2022 or fighting for survival amidst rising costs, you can’t afford...
Content Marketing for Amazon Sellers: How to Get Started
Today's e-commerce space is both competitive and volatile, which only increases the uncertainty for Amazon sellers. To make it in this space, you have to be...
Benefits of a Social Media Strategy in Your Amazon FBA Business
An effective social media strategy is a must-have in today's volatile and competitive e-commerce climate. The harsh reality is that customers have endless...
A Guide to E-Commerce Copywriting for Amazon FBA Sellers
E-Commerce copywriting is an indispensable part of digital marketing for Amazon private label sellers. As most people have switched to online shopping for the...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
How to Write Bulletproof Amazon Bullet Points
To boost sales, sellers must optimize their Amazon listings with the best Amazon bullet points in a comprehensive approach. That means leveraging persuasive...
Black Friday, Cyber Monday & Q4 Amazon List Optimization Guide
The year's final quarter presents the most significant sales opportunity for Amazon sellers. Your Amazon optimization efforts should focus on making an impact...
How Content Marketing Can Help Boost Amazon Q4 Sales
Amazon sellers know Q4 as the mecca of all sales periods. With a massive increase in online shopping activity before and after major holiday events such as...
The 7 Best E-commerce Content Marketing Strategies
Leveraging content marketing for your budding e-commerce brand is a powerful resource every seller should invest in, in 2022. Content marketing has to be...
The Best User Generated Content Tips for Amazon Sellers
User generated content may sound like a fancy term, but it's actually the most straightforward and authentic form of content in 2022. No matter where you...
Successful Amazon Content Marketing Strategies
Now more than ever, successful Amazon content marketing strategies can help your e-commerce business establish itself as an authority and drive sales. Content...
TikTok Social Media Marketing for Amazon FBA Sellers in 2022
If you’re an Amazon seller reeling from the impacts of global logistics issues earlier in 2022 or fighting for survival amidst rising costs, you can’t afford...
Content Marketing for Amazon Sellers: How to Get Started
Today's e-commerce space is both competitive and volatile, which only increases the uncertainty for Amazon sellers. To make it in this space, you have to be...
Benefits of a Social Media Strategy in Your Amazon FBA Business
An effective social media strategy is a must-have in today's volatile and competitive e-commerce climate. The harsh reality is that customers have endless...
A Guide to E-Commerce Copywriting for Amazon FBA Sellers
E-Commerce copywriting is an indispensable part of digital marketing for Amazon private label sellers. As most people have switched to online shopping for the...
Featured Posts
What Social Media Platforms Should Your Amazon FBA Business Prioritize?
Social media marketing plays a pivotal role in boosting brand awareness and sales, but not all social media platforms are created equal regarding their impact on your Amazon FBA business. To maximize your efforts, it’s crucial to prioritize the right platforms. ...
How To Create A High Traffic Amazon Storefront (with Examples)
Having a well-crafted and personalized Amazon storefront can set your brand apart, showcasing your products in a visually appealing and organized manner. In this article, we dive into everything you need to know about creating an Amazon Storefront. You'll learn...
Top 5 Ways to Avoid this Huge Amazon Seller Mistake
One trend that has gained traction in the last year is using Artificial Intelligence (AI) to streamline Amazon sellers' operations and efficiency. Doing this could be a huge Amazon seller mistake, and here's why. While tools like ChatGPT can be game-changers,...
Is Amazon FBA Canada Worth it in 2024?
Is Amazon FBA Canada Worth it in 2024? Our founder, Christina, shared the same concerns about Amazon Canada back in 2019 when she began selling exclusively on the Canadian marketplace. To her surprise, although a smaller market, Amazon Canada posed a great opportunity...
Winning Amazon SERPs: How To Audit Your Amazon Listing
Imagine having the power to unravel the intricacies behind lackluster sales on Amazon to unlock greater potential. That's exactly what an Amazon listing audit helps you achieve. An Amazon listing audit isn't just a routine task – it's a powerful tool that can rekindle...