From No Marketing Function
to a Repeatable SystemBig Brands had products and retail relationships. It had no marketing behind either. I built the function from nothing and gave the business a repeatable way to reach retailers.
Products & Retailers,
No Marketing SystemSales was a one-man operation, closing deals with no time left for outreach. There was no content calendar and no marketing campaign system, nothing tying retailer relationships together.
The challenge wasn't finding new leads. It was building a system that could turn one-off relationships into consistent, repeatable outreach.
Build a Coordinated
Retail Marketing FunctionI wrote and managed the newsletter that kept retailers informed between sales cycles. Facebook, Instagram, and LinkedIn went from inconsistent activity to a structured voice and publishing cadence.
I built the pitch decks, campaign assets, and sales materials that helped the team present products clearly to retail buyers.
I set up Airtable to track every project from planned through shipped. Then I worked directly with the sales representative to align campaign timing, product priorities, and messaging, so sales and marketing stopped running on separate timelines.
Turning Hundreds of Products
Into a Sales ToolThe catalog and direct-mail campaign connected product information, creative production, retailer outreach, and sales enablement into one push.
Catalog Development
Consolidated information for more than 500 products—including descriptions, photography, specifications, pricing, and merchandising—into a print resource retailers and the sales team could actually use.
Retailer Outreach
Built the company's first direct-mail campaign and coordinated the catalogue's distribution to retailer accounts. Sales now had a physical asset that supported follow-up.
Channel Validation
Connected direct mail to sales coordination and tracking. The first run generated five direct sales.
The Outcome
I entered a business with no marketing infrastructure and built the channels, systems, and materials it needed to show up consistently. The new system gave sales a 500-product catalogue, introduced a measurable direct-mail channel that generated five sales on its first run, and aligned marketing and sales around shared campaign timelines.
Sales
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