Let’s Have a Conversation
Hiring for a marketing leadership, content strategy, or growth role? Tell me what your team is working toward and where you need stronger strategy or execution.
Strategy That Moves the Work Forward
I bring strategic thinking without losing sight of execution, timelines, stakeholders, or the business outcome behind the work.
Revenue-Focused Strategy
I connect marketing activity to business goals, audience behaviour, customer journeys, and measurable outcomes rather than producing content for its own sake.
Cross-Channel Execution
My experience spans websites, SEO, social media, email, campaigns, sales enablement, Amazon, and full-funnel content strategy.
Founder-Led Leadership
Building my own business taught me to lead contributors, coordinate contractors, manage client expectations, make decisions, and remain accountable for delivery.
Systems That Scale
I build clear workflows, messaging systems, campaign frameworks, and repeatable processes that help teams deliver stronger work with less confusion.
Where I Can Add the Most Value
I am most interested in roles where I can connect strategy, messaging, team coordination, campaign execution, and performance across the business.
What Hiring Managers Ask
Straight answers to common questions about my experience, capabilities, and approach to marketing.
My leadership experience includes building and managing my own marketing business, coordinating remote contributors and contractors, creating workflows, assigning work, reviewing deliverables, and remaining accountable for client outcomes. In agency environments, I have also managed cross-functional work across SEO, design, strategy, production, sales, and operations.
The strategic foundation is similar: understand the audience, the decision being made, the barriers to action, and the business outcome. B2B typically requires more emphasis on complex buying journeys, multiple stakeholders, sales enablement, trust, and demonstrating expertise over time, while B2C often relies more heavily on creative, offers, customer experience, and immediate reasons to act.
I use AI for research, organizing source material, identifying patterns, developing structured drafts, exploring creative directions, documenting processes, and accelerating repetitive production work. Strategy, judgment, fact-checking, final messaging, and quality control remain human-led.
My strongest hands-on paid-media experience is with Amazon PPC, including campaign structure, keyword and search-term analysis, bid adjustments, budget management, and listing conversion alignment. I have also managed smaller-scale Meta campaigns, developed paid social creative, and written Google Ads copy.
I begin with the business objective and work backward to the metrics that indicate progress. Depending on the campaign, that can include qualified traffic, engagement, CTR, conversion behaviour, lead quality, sales activity, or revenue.
My experience spans website strategy, SEO, social media, email, lifecycle campaigns, sales enablement, Amazon, long-form content, landing pages, brand messaging, campaign planning, and social media marketing. Tools include WordPress, Divi, Canva, Claude, ChatGPT, Notion AI, ClickUp, Trello, Asana, Buffer, Later, Metricool, Google Workspace, Descript, Search Console, analytics, and Looker Studio.
My work spans more than sixteen industries including financial services, real estate, healthcare, data intelligence, food and beverage, technology, SaaS, industrial manufacturing, media, retail, e-commerce, home services, professional services, beauty, consumer products, and outdoor recreation.
Timing can be discussed based on the opportunity and the company’s hiring process.
Let’s Talk Marketing
I’m always open to connecting with teams that value strong strategy, collaboration, and measurable results. If my experience aligns with what you’re building, I’d be happy to start a conversation.