MARKETING PORTFOLIO
Marketing & content that turns to revenue
I turn marketing campaigns and content strategy into measurable revenue — across e-commerce, B2B, and SaaS. 8 years of boots-on-the-ground execution, including 4 years running my own agency. I bring an operator’s instinct to every team I join.
Three Strategic Pillars
The capabilities I use to turn business objectives into clear, coordinated marketing that teams can execute.
Content Strategy & Editorial Planning
I build content strategies around audience needs, business goals, brand positioning, and search demand. That includes editorial planning, campaign messaging, content systems, and the workflows required to move work from idea to execution.
SEO & Organic Growth
I use search intent, technical insight, content optimization, and topical authority to improve long-term visibility. My work spans website strategy, SEO content, marketplace optimization, and organic campaigns built to compound over time.
Cross-Functional Campaign Strategy
I connect strategy, copy, creative direction, production, and performance analysis across channels. I coordinate priorities, clarify briefs, manage moving parts, and help teams deliver cohesive campaigns against shared business objectives.
What I Delivered This Year
Five highlights across different industries, audiences, and business goals, each requiring a distinct strategy and path to execution.
The Path That Shaped My Perspective
From building a business from the ground up to developing strategy inside fast-moving marketing teams, each role shaped how I approach growth, execution, and leadership.
-
2008–2022
Flight Attendant
WestJet
Built a career around communication, adaptability, service, and sound decision-making in fast-moving environments where every interaction shaped the customer experience.
-
2019–2025
Founder & Managing Director
Amazon Marketing Agency
Built and scaled a boutique Amazon marketing agency from the ground up. Managed client strategy, contractors, campaigns, workflows, reporting, and day-to-day business operations.
-
2024
Marketing Coordinator
Big Brands Inc.
Supported multi-brand marketing initiatives across content, campaigns, creative production, sales materials, and print while coordinating priorities across teams, partners, and a large wholesale product portfolio.
-
2025–Present
Content Strategist
AI Automation Agency
Develop content strategy, SEO roadmaps, website messaging, and cross-channel campaigns while coordinating priorities across clients, creative teams, subject-matter experts, and leadership.
Built Like a Founder,
Ready to Lead
Running my own agency taught me how to make every marketing decision accountable, build a team from scratch, and pivot quickly when the data tells a different story.
That operator’s instinct, combined with eight years of hands-on strategy and execution, means I understand the business behind the marketing. I do not just plan campaigns. I build the systems, align the people, and move the work forward.
What Leaders Say
Christian Rodgers
CEO, Riverbend Consulting
“Christina was our go-to content writer at Riverbend Consulting. She has deep knowledge of the marketplace ecosystem and can turn dense, technical topics into clear, long-form content that sellers can actually understand and use. She also brings a strong grasp of current SEO and GEO best practices and is naturally curious about testing new approaches. I’m most impressed by how well she captures my voice when ghostwriting content on my behalf.”
Eric Riehle
Owner, Skunklabs
“Christina was a pleasure to work with and an excellent content strategist. She took the time to really understand each product before writing, delivered everything on time, and was extremely thorough throughout the process. Her Amazon product listing copy struck the right balance between smart keyword integration and natural, shopper-focused language that actually converts.”
Carley Bennett
Marketing Manager
“I had the pleasure of working with Christina Passmore and can confidently say she was an exceptional asset to our business. Christina was consistently easy to work with, professional, reliable, and highly collaborative in every project we shared. She is extremely organized and demonstrated a strong ability to manage workflows efficiently while meeting deadlines without sacrificing quality. Every piece of content she produced was clearly on-brand, strategically structured, and thoughtfully tailored to the target audience.”
Alex Penhold
Owner, Jaxon Lane
“Christina optimized our Amazon listing copy in the lead-up to the holiday season. The products optimized by Christina performed significantly better than forecasted, so we’re very impressed with her work. Christina separates herself from the competition by boosting organic rank with natural copy that does not read like keyword stuffing.”
Karyn Thomas
CEO and Co-Founder, Private Label Profit
“Christina is a very skilled and competent writer. She created the sales copy for a couple different Amazon product listings for me, and I was super impressed! She went over and above with the keyword research, SEO optimization, and the persuasive and compelling sales copy that she wrote! I would absolutely recommend working with Christina if you want to boost your Amazon product listing’s conversion rates!”
Trice Alford
CMO, Growth Strategist, Board Member, Podcast Host and Mentor
SEO Content Strategy
“Christina is great to work with. She is organized, diligent, and understands the value of what she does for an organization. I’d have no problem partnering with her again to develop content with my team in the future.”