MARKETING STRATEGY PORTFOLIO

marketing 

PROOF.

I’m Christina. I lead cross-channel marketing initiatives and the content, systems, and teams to support them across B2B, e-commerce, and SaaS industries. 8+ years owning the full funnel, from positioning to performance.

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$100K REVENUE

8-Month Launch

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8+ YEARS

Cross-Channel Marketing

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TOP 10 GTM

Top 10 Amazon Canada

“When you start something, finish it, and do the best of your ability.”

What I Do

I build and scale integrated marketing campaigns, owning everything from content strategy and campaign execution to marketing operations and team alignment.

Marketing expert Christina passmore

Cross-Channel Campaign Execution

I plan the strategy, sequence the channels, and align the teams behind every campaign, from kickoff through launch. Social, SEO, email, website funnels, paid, and content all run as one coordinated system, so every touchpoint reinforces the same story and drives toward the same measurable goals.

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Content Strategy Ownership

I own planning, positioning, and optimization across every channel a brand shows up in, from blog and SEO content to social and lifecycle campaigns. I build the messaging frameworks a team can rely on so content stays consistent as it scales.

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Content strategist Christina Passmore
Social Media Marketing for Amazon Sellers

Operational Alignment

I align stakeholders, priorities, and workflows across marketing, content, and creative teams so everyone is working from the same goals. That means setting shared timelines, clarifying ownership, and keeping execution on track from kickoff to launch.

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4 Ways I Move the Needle

1). Marketing Operations

SOPs, prompt libraries, and production systems that keep quality and output consistent as teams scale.

2). Performance & Analytics

Search behaviour, engagement, and conversion signals tracked and turned into decisions that sharpen the next campaign.

3). Go-To-Market Launch

Product launches run end-to-end, covering market validation, positioning, channel sequencing, and post-launch optimization.

4). Sales Enablement

Pitch decks, sell sheets, product catalogues, case studies and white papers built to support buyer evaluation and move deals through the pipeline.

proof.

Every number here comes from a real campaign, tied to a real business outcome. This is the proof behind the work.

Amazon product packaging
Growth Marketer and Content Strategist Portfolio
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Here It Straight From People Who’ve Worked With Me
“Christina was our go-to content writer at Riverbend Consulting. She has deep knowledge of the marketplace ecosystem and can turn dense, technical topics into clear, long-form content that sellers can actually understand and use. She also brings a strong grasp of current SEO and GEO best practices and is naturally curious about testing new approaches. I’m most impressed by how well she captures my voice when ghostwriting content on my behalf.”
Christian Rodgers

CEO, Riverbend Consulting

“I had the pleasure of working with Christina Passmore and can confidently say she was an exceptional asset to our business. Christina was consistently easy to work with, professional, reliable, and highly collaborative in every project we shared. She is extremely organized and demonstrated a strong ability to manage workflows efficiently while meeting deadlines without sacrificing quality. Every piece of content she produced was clearly on-brand, strategically structured, and thoughtfully tailored to the target audience.”
Carley Bennett

Marketing Manager , SmartScout

“Christina was a pleasure to work with and an excellent content strategist. She took the time to really understand each product before writing, delivered everything on time, and was extremely thorough throughout the process. Her Amazon product listing copy struck the right balance between smart keyword integration and natural, shopper-focused language that actually converts.”
Eric Riehle

Owner, Skunklabs

“Christina optimized our Amazon listing copy in the lead-up to the holiday season. The, products optimized by Christina performed significantly better than forecasted so we’re very impressed with her work. Christina separates herself from the competition by boosting organic rank with natural copy that does not read like keyword stuffing.”
Alex Penhold

Owner, Jaxon Lane