MARKETING STRATEGY PORTFOLIO

marketing 

PROOF.

I’m Christina. I’ve spent eight years on both sides of marketing, from running my own agency to bringing that same ownership into the businesses I was hired to grow. Today I lead cross-channel marketing and content across B2B, e-commerce, and SaaS.

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$100K Revenue

8-Month GTM-Launch

8+ Years

Cross-Channel Marketing

N

Over 150+ Brands

B2B – E-Commerce – SaaS

From the Front Line to the Strategy Table

That agency instinct helped take a brand I launched from zero to a top-ten seller through an eight-month go-to-market strategy that generated $100K in revenue. The same mindset carried into my next role, where I joined a company with no dedicated marketing function and built the marketing systems, processes, and sales enablement assets required to become retailer-ready. Content is often where I go deepest, but every channel I lead—social, SEO, email, paid media, and website—is aligned to the same goal: driving revenue.

Marketing expert Christina passmore

Cross-Channel Campaign Execution

I plan the strategy, sequence the channels, and align the teams behind every campaign, from kickoff through launch. Social, SEO, email, website funnels, paid, and content all run as one coordinated system, so every touchpoint reinforces the same story and drives toward the same measurable goals.

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Content Strategy Ownership

I own planning, positioning, and optimization across every channel a brand shows up in, from blog and SEO content to social and lifecycle campaigns. I build the messaging frameworks a team can rely on, so content stays consistent as it scales.

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Content strategist Christina Passmore
Social Media Marketing for Amazon Sellers

Operational Alignment

I align stakeholders, priorities, and workflows across marketing, content, and creative teams so everyone is working from the same goals. That means setting shared timelines, clarifying ownership, and keeping execution on track from kickoff to launch.

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STRATEGIC EXECUTION

4 Ways I Turn Goals Into Measurable Results

01


Marketing Operations


SOPs, prompt libraries, and production systems that keep quality and output consistent as teams scale.

02


Performance & Analytics


Search behaviour, engagement, and conversion signals tracked and turned into decisions that sharpen the next campaign.

03


Go-To-Market Launch


Product launches run end-to-end, covering market validation, positioning, channel sequencing, and post-launch optimization.

04


Sales Enablement


Pitch decks, sell sheets, product catalogs, case studies, and white papers built to support buyer evaluation and move deals through the pipeline.

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2026 Strategic Wins

Versatile Industry Range

In six months, I developed strategy and content across 16 industries, including healthcare, industrial manufacturing, financial services, media, retail technology, and real estate. Each audience evaluated risk differently, trusted different signals, and made decisions in different ways. Every strategy was built around those distinctions.

Strategic Website CRO

Whether the goal was generating mortgage leads, attracting skilled tradespeople, or helping visitors navigate a large media website, each website required a different conversion strategy. I identified the information visitors needed to move forward, removed friction from key decision points, and structured every page to support the next action.

Complex Technical Products

From specialized industrial equipment to enterprise technology, data intelligence, and professional services, every project required connecting technical expertise to customer priorities. I mapped each customer’s decision-making process, anticipated their biggest questions, and built messaging that earned trust without oversimplifying the business.

Hear It From the People I’ve Worked With
“Christina was our go-to content writer at Riverbend Consulting. She has deep knowledge of the marketplace ecosystem and can turn dense, technical topics into clear, long-form content that sellers can actually understand and use. She also brings a strong grasp of current SEO and GEO best practices and is naturally curious about testing new approaches. I’m most impressed by how well she captures my voice when ghostwriting content on my behalf.”
Christian Rodgers

CEO, Riverbend Consulting

“I had the pleasure of working with Christina Passmore and can confidently say she was an exceptional asset to our business. Christina was consistently easy to work with, professional, reliable, and highly collaborative in every project we shared. She is extremely organized and demonstrated a strong ability to manage workflows efficiently while meeting deadlines without sacrificing quality. Every piece of content she produced was clearly on-brand, strategically structured, and thoughtfully tailored to the target audience.”
Carley Bennett

Marketing Manager

“Christina was a pleasure to work with and an excellent content strategist. She took the time to really understand each product before writing, delivered everything on time, and was extremely thorough throughout the process. Her Amazon product listing copy struck the right balance between smart keyword integration and natural, shopper-focused language that actually converts.”
Eric Riehle

Owner, Skunklabs

“Christina optimized our Amazon listing copy in the lead-up to the holiday season. The, products optimized by Christina performed significantly better than forecasted so we’re very impressed with her work. Christina separates herself from the competition by boosting organic rank with natural copy that does not read like keyword stuffing.”
Alex Penhold

Owner, Jaxon Lane

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Always open to a good conversation about marketing or strategy.
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