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I think about people first, how they connect, what moves them toward the goal, and that's exactly why brands hire me when safe stops working.
SELECTED WORK
Featured CAMPAIGNS.
Explore three flagship marketing initiatives that brought together strategy, execution, and cross-functional collaboration to solve complex business challenges and drive measurable growth. Then browse work by category to see the full scope of marketing initiatives delivered for each organization.
1. GO-TO-MARKET STRATEGY
Brushd Beauty
Brushd Beauty entered a highly competitive beauty market with a new product that required clear positioning and a coordinated multi-channel launch strategy.
Market and competitor research informed the positioning, target audience, pricing, and messaging before defining how each channel would drive awareness, consideration, and conversion.
With the strategy established, execution focused on building a complete go-to-market ecosystem spanning e-commerce, Amazon, paid media, influencer partnerships, and lifecycle marketing, with every asset aligned to the same commercial objectives.
The launch generated more than $100K in revenue within its first eight months while creating the foundation for continued growth.
3. MARKETING OPERATIONS
Big Brands
As Big Brands’ first dedicated marketing hire, I built the company’s marketing function, leading social media, Airtable project management, retailer pitch decks, national direct mail campaigns, and sales enablement.
The 500-product wholesale catalogue became the cornerstone of those efforts, supporting buyer conversations with Canadian Tire, Jean Coutu, Sobeys, and other national retailers while strengthening credibility with a high-impact sales tool.
3. FULL FUNNEL MARKETING
Marketplace Nerd, YTL Translations, 1Sources & More
Every website starts with a strategic messaging framework built through audience research, positioning, value propositions, and objection handling. That foundation gives every page a clear purpose.
From there, I translate that strategy into conversion-focused websites through copywriting, page architecture, visual direction, user experience, and on-page SEO designed to attract and convert the right audience.
This framework has been applied across B2B, SaaS and e-commerce organizations spanning technology, healthcare, industrial manufacturing, commercial real estate, and consumer brands.
Websites were optimized for organic performance through keyword strategy, metadata, internal linking, content hierarchy, image optimization, and on-page SEO. The redesign and optimization of Marketplace Nerd contributed to a 32% increase in organic traffic.
ORGANIC GROWTH MARKETING
Riverbend Consulting
SEO content strategies built around audience research, search intent, and topical authority to increase visibility, build trust, and attract qualified traffic.
Technical SEO
Developed search-optimized educational content that translated complex Amazon compliance requirements into authoritative resources, building long-term organic visibility over four years.
Reputation Management
Leveraged Reddit to answer complex customer questions, address objections, and strengthen brand credibility through authentic community engagement where buying decisions were already being influenced.
Organic Social Media
Created strategic social media content to strenghthen brand awareness, customer trust, and kept prospects engaged throughout the buying process.
AMAZON LISTING OPTIMIZATION
6 Ways I Optimize Amazon Performance
From consumer products to regulated healthcare brands, these projects demonstrate how Amazon strategy adapts to different audiences, competitive landscapes, and buying behaviour. Browse selected work across Amazon SEO, Amazon Copywriting, Amazon Full-Funnel Optimization, Amazon Images, Packaging Design, and Product Launch Strategy.
01
Amazon SEO
Researched high-intent keywords and optimized product listings so they ranked for relevant searches and attracted the right qualified shoppers.
04
Amazon Images
Designed conversion-focused product images and infographics that highlighted key features, explained product benefits, and helped shoppers make confident buying decisions.
02
Amazon Copywriting
Crafted persuasive product titles, bullet points, and descriptions while ensuring compliance with Amazon’s content guidelines, balancing discoverability, customer engagement, and conversion.
05
Packaging Design
Created retail-ready packaging that aligned with the brand identity, communicated product benefits, and supported both online and in-store sales.
03
Amazon Full-Funnel Optimization
Built high-converting Amazon product pages by combining SEO, copywriting, listing images, A+ Content, Brand Story, and creative assets into one cohesive customer experience.
06
Product Launch Strategy
Planned and coordinated product launches across Amazon and supporting marketing channels to maximize visibility, traffic, and early sales momentum.
MARKETING SYSTEMS
Building Scalable Marketing Systems
Built and managed the operational foundation behind Christina Ink, leading a remote team of designers, SEO specialists, copywriters, and editors while developing scalable workflows, AI-assisted processes, and quality standards that kept projects moving efficiently from strategy through delivery.
Working across every stage of execution gave me a cross-functional perspective that enabled me to collaborate effectively with specialists, remove bottlenecks, and maintain consistent quality across every client engagement.
Explore Marketing Systems and Workflows
AI Automation Specialist Christina Passmore
Cross Functional Team Coordinator Christina Passmore
Marketing Operations and Workflows
Social Media Marketing
Earning Brands Attention on Social Since 2018.
Planned and executed social media strategies across 10+ industries, adapting messaging, creative direction, and content formats to each audience while supporting broader marketing initiatives including websites, email campaigns, product launches, and paid media.
I’ve been in the social trenches, working with viral influencers, testing creative, rewriting hooks until they perform, and learning what earns attention. The thing I do best is listening to the audience, understanding what they want, and turning those insights into content they can’t ignore.
How Attention Becomes Authority
