by Christina Passmore | Jul 17, 2023 | Amazon FBA Marketing
Amazon sellers may perceive clickbait to be an effective Amazon marketing strategy due to its widespread use and popularity. What sellers may not know is how deceptive clickbait is due to its sensationalized headlines that can lead to disappointment and frustration by...
by Christina Passmore | Feb 4, 2023 | Amazon FBA Marketing
Step into the dynamic realm of Amazon product videos, where a short, engaging video can redefine your entire selling experience. Did you know a staggering 84%*¹ of shoppers believe Amazon product videos help them make informed purchase decisions? Creating a product...
by Christina Passmore | Oct 18, 2022 | Amazon FBA Marketing, Content Marketing
Amazon sellers know Q4 as the mecca of all sales periods. With a massive increase in online shopping activity before and after major holiday events such as Amazon Prime Day, Amazon Cyber Monday, Thanksgiving, and Christmas, preparedness is everything to your Q4...
by Christina Passmore | Oct 12, 2022 | Amazon FBA Marketing, Content Marketing
User generated content may sound like a fancy term, but it’s actually the most straightforward and authentic form of content in 2022. No matter where you look, it seems as though everyone online is an influencer. While brands race to buy up the next best...
by Christina Passmore | Apr 6, 2022 | Amazon FBA Marketing
What is the best way to increase profits on Amazon? Amazon Product Differentiation. Did you know ineffective product research and weak brand identity can lead to a weak conversion rate, ultimately leaving you with unprofitable Amazon businesses? To stand out and...
