What it Really Takes to Increase Amazon FBA Conversion

by | Apr 6, 2022 | 0 comments

Amazon FBA conversion requires extensive keyword research in the right way to ensure performance on the world’s largest online marketplace. 

Imagine spending hours crafting what you think is a conversion-worthy Amazon listing, but unfortunately, you notice quickly into your launch that your listing is simply not indexed, or ranked and your sales are falling short of anything but remarkable. 

Your excitement quickly fades and you begin to spiral down a cyclone of regret and despair. It’s not just about the money. It’s the blood sweat and tears that went into launching your private label product. And now, you’re wondering if it was all worth it..

Extensive keyword research is the secret to Amazon FBA conversion. Read more to find out how DataDive Tools can help you perform better keyword research to win on Amazon.

What Every Amazon FBA Seller Needs to Know About Amazon FBA Conversion

Our goal is to empower sellers to learn about Amazon listing optimization because there is a substantial gap in the market. Sellers are paying hundreds of dollars for listings that do not include keyword research. These practices mean Amazon listing optimization is outsourced at low standards with little effectiveness.

Amazon fba sales

What’s Changed in Amazon FBA Listing Optimization?

Two years ago things were different. (Isn’t that the standard when it comes to selling on Amazon?) You wouldn’t see Amazon listing optimization agencies repeat keywords in a title unless there was absolutely no way around it. 

Today we have more data, more research, and a better understanding of what the Amazon algorithm requires to increase Amazon FBA conversion. After all, Amazon wants happy customers. So, why not give Amazon and its customers more of what they want- a conversion-worthy listing?

What’s the Best Practise in an Amazon Listing To Increase Amazon FBA Conversion?

The title is the most important area for SEO in your Amazon listing. And in 2022, you’ll find ranking experts and product list experts more willing to repeat some of the search terms in the title because we have a better understanding of what Amazon prioritizes in a listing. 

DataDive Tools helps automate comprehensive keyword research in a seamless approach. It’s in learning DataDive Tools that I discovered how Amazon’s ranking system works.

How Does Amazon’s Algorithm Scan Your Amazon FBA Listing?

Amazon continuously scans your product listing for relevance. When Amazon finds a significant and powerful search term or keyword in phrase format it associates your product ASIN with high relevance. 

High relevance combined with positive product performance results in positive organic rank– which is what every Amazon seller aims to achieve.

Amazon listing optimiziation

 

 How to Gather The Most Important Keywords for the Amazon FBA Title

Based on a search using a particular keyword of the top ten competitors, DataDive tells us which root keyword is most important. From there, I review the relevancy and search volume to determine which keywords go in the title.
Amazon prioritizes a listing that holds higher relevancy and a high conversion score. This type of listing is determined to be more valuable in the algorithm. 
The title is still the most powerful place for SEO in your Amazon FBA listing, and therefore It must contain the most important keywords. That’s also why some titles may have a few repeating root keywords in phrase format– to give the title and listing the most significant chance for success.
Review your final keyword list for the highest search volume & relevancy, and edit out branded terms. Place important product attributes immediately after the brand name or after the most crucial keywords so that these attributes are not truncated on mobile. For mobile view, I suggest about 175 – 180 characters, and for desktop 200 depending on your category.

Steal My Title Formula

[Brand Name] [Product Name] [Important Product Attribute] [Highest SV & Relevant Keywords] [Power Benefit Word] [Final Product Attributes]

A space and a dash separate each keyword in the title. Avoid commas as Amazon won’t distinguish between the comma and the keyword– that’s not good for ranking and indexing.

Here is the revised title from the example in Fig 1.1

Brand Name Hair Dryer Brush – Hot Air Brush – Brush Blow Dryer – Blow Dry Brush – Blowout Brush – Hair Drying Brush – Blowdryer Brush for At Home Blowouts – Large Handle Black & Pink

Review the final keyword research in the image below so you can see how we placed each keyword in the title.  

Amazon FBA Keyword Research
While some keywords score higher relevancy, a search volume of 55,00+ is valuable. Put the highest search volume keywords first because they are equally as relevant, and can help increase Amazon FBA conversion.
It’s vital to understand how to find the correct main keyword prior to crafting your title. In the case of the hair dryer brush, I performed multiple keyword searches including hot air brush to craft my final keyword list.
Summary
Effective keyword research combined with compelling and persuasive copywriting will increase your product’s visibility and in turn its conversion rate. Without those key ingredients, your listing is not optimized and is less likely to perform.
Always remember that Amazon listing optimization comes before any of your extensive PPC measures as optimization is the key to your listing and advertising success.
There are many other factors that weigh into the performance of an Amazon listing such as images, backend search terms, and A+ Content. For a detailed overview of how to craft a conversion-worthy Amazon listing from scratch, read my Amazon listing optimization and creation guide,
Questions? Drop Them in the comments!
Looking to increase visibility and Amazon FBA conversion, but don’t want the hassle of crafting your own Amazon FBA listing? Christina Ink can help. Contact us for rates.

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