by Christina Passmore | Aug 27, 2023 | Amazon FBA Marketing
While the Amazon marketplace provides immense opportunities for businesses to reach a global audience, it also comes with its fair share of challenges, including the ever-present threat of Amazon copycats. In this article, we will delve into the intricacies of dealing...
by Christina Passmore | Jul 17, 2023 | Amazon FBA Marketing
Clickbait has become a prevalent Amazon marketing strategy used by some sellers to generate traffic and increase sales in their Amazon listings. Amazon sellers may perceive clickbait to be an effective Amazon marketing strategy due to its widespread use and...
by Christina Passmore | Feb 4, 2023 | Amazon FBA Marketing
Over 84%*¹ of people say they find product videos helpful before buying online. That’s why creating a helpful and engaging Amazon product video can increase your conversion rate and make people experience that in-person feeling before buying. An Amazon...
by Christina Passmore | Dec 9, 2022 | Amazon Agency Copywriting Tips, Amazon FBA Listing Optimization, Amazon FBA Marketing
The Amazon brand story section gives sellers an advantage over fierce Amazon competition. This fairly new section of Amazon A+ Content is an amazing way of establishing brand awareness and authority to help form a solid relationship with shoppers while having a...
by Christina Passmore | Oct 18, 2022 | Amazon FBA Listing Optimization, Amazon FBA Marketing, Content Marketing for Amazon Sellers, Social Media Tips
Amazon sellers know Q4 as the mecca of all sales periods. With a massive increase in online shopping activity before and after major holiday events such as Amazon Prime Day, Amazon Cyber Monday, Thanksgiving, and Christmas, preparedness is everything to your Q4...
by Christina Passmore | Oct 12, 2022 | Amazon FBA Marketing, Content Marketing for Amazon Sellers
User generated content may sound like a fancy term, but it’s actually the most straightforward and authentic form of content in 2022. No matter where you look, it seems as though everyone online is an influencer. While brands race to buy up the next best...
