ABOUT CHRISTINA
Marketing Strategist
I've built my career on a simple belief that better decisions beat more output, every single time. That means bringing structure to messy projects, aligning strategy with execution, and turning scattered ideas into measurable growth.
From Flight Attendant to Marketing Strategist
I didn’t start in marketing. I started 40,000 feet in the air, learning how to read people, solve problems quickly, and stay calm when plans changed.
Then I launched an e-commerce beauty brand from the ground up and learned what it takes to turn an idea into a business.
What began as an experiment became a crash course in customer psychology. I realized what I loved wasn’t just selling products. It was understanding people and how to influence their decisions while keeping trust intact.
That drive became a career helping businesses tell clearer stories, build smarter marketing systems, and turn strategy into action.
Experience That Shaped My Approach
Every role, business, and challenge expanded how I think about growth, helping me connect strategy with execution to solve real business problems.
Studying People
Studying psychology at Carleton University shaped how I understand people—how they think, decide, and act. That perspective still guides how I approach marketing today.
Choosing Adventure
I moved off the beaten path in search of travel and adventure, eventually landing in Jasper, Alberta. Those two years marked the beginning of my long-standing connection to Western Canada.
A Career in the Air
I joined WestJet and began a career that taught me how to communicate under pressure, solve problems quickly, adapt to changing conditions, and create memorable experiences by putting people first.
Building a Brand
I launched an e-commerce brand and grew it to six figures in eight months. That success led me to build Christina Ink and help Amazon brands improve their positioning and conversions.
Expanding Into Marketing
My work expanded beyond Amazon listings and content into broader marketing strategy, connecting positioning, search, websites, customer journeys, campaigns, and execution.
Driving Growth
Today, I turn complex products and services into clear, high-converting marketing across websites, search, social, email, campaigns, sales enablement, and cross-channel strategy.
My Leadership Philosophy
These are the principles that guide how I build teams, make decisions, and drive marketing strategy every single day.
Ownership
I take full accountability for outcomes, both successes and setbacks. True leadership means owning the vision from strategy through execution, and empowering your team to do the same.
Curiosity
The best strategies come from asking better questions. I foster a culture of continuous learning, where every team member feels encouraged to challenge assumptions and explore new angles.
Collaboration
Great marketing is never a solo act. I build bridges between departments, align stakeholders around shared goals, and create environments where diverse perspectives drive innovation.
Empathy
Understanding your audience at a human level is non-negotiable. I teach teams to go beyond demographics and connect with the emotions, motivations, and values that truly drive behavior.
Impact
Every initiative must tie back to meaningful business outcomes. I prioritize work that moves the needle, measure what matters, and iterate relentlessly based on data and feedback.
Integrity
Trust is the currency of leadership. I operate with transparency, give honest feedback, and make decisions that serve the long-term health of the brand and the people behind it.
The Rest of the Story
Outside of work, I’m usually at CrossFit, spending time outside, or hanging out with family and friends.
Chloe keeps a tighter schedule than most executives I’ve worked with and has very strong opinions about meeting times, lunch breaks, and the acceptable number of daily walks.
It’s a good balance to a career built on paying close attention to what makes people stop, think, and take action.
Good strategy requires focus. Good ideas also require enough life outside work to keep your perspective fresh.
Let’s Connect
Thanks for taking the time to explore my work. If you’d like to discuss an opportunity or learn more about my experience, I’d be happy to connect.