ABOUT CHRISTINA
marketing & content STRATEGIST.
I’ve built my career on a simple belief that better decisions beat more output, every single time. That means bringing structure to messy projects, aligning strategy with execution, and turning scattered ideas into measurable progress.
From Flight Attendant to Marketing Strategist
I didn’t start in marketing. I started 40,000 feet in the air, learning how to read people, solve problems quickly, and stay calm when plans changed.
Then I launched an e-commerce beauty brand on a shoestring budget and spent a lot of late nights learning how to sell on Amazon.
What began as an experiment became a crash course in positioning, search behaviour, conversion, and customer psychology. I realized what I loved wasn’t only selling products. It was figuring out what made brands grow.
That curiosity eventually became a career helping businesses tell clearer stories, build smarter marketing systems, and create campaigns that move the business forward.
Today, I do my best work with teams that value strategic thinking, better questions, and hands-on execution.
Experience That Shaped My Approach
My career didn't follow a traditional marketing path. Every role, business, and challenge expanded how I think about growth, helping me connect strategy with execution to solve real business problems.
How I Work
Great marketing is built through curiosity, collaboration, and a shared commitment to moving businesses forward.
Ownership
I do what I say, follow through on commitments, and take responsibility for the quality and results of my work.
Collaboration
The best ideas rarely come from one person. I work closely with teams and stakeholders to build stronger marketing together.
Curiosity
I ask questions before jumping to solutions because understanding the real problem leads to better marketing decisions.
Respect
Every role brings valuable perspective. Strong teams listen well, communicate openly, and respect each person’s expertise.
Ambition
I care about work that creates measurable business impact and continually look for ways to improve the strategy, process, and final result.
The Rest of the Story
Outside of work, I’m usually at CrossFit, spending time outside, or hanging out with family and friends.
Chloe keeps a tighter schedule than most executives I’ve worked with and has very strong opinions about meeting times, lunch breaks, and the acceptable number of daily walks.
It’s a good balance to a career built on paying close attention to what makes people stop, think, and take action.
Good strategy requires focus. Good ideas also require enough life outside work to keep your perspective fresh.