Portfolio
Marketing & Content
Strategist
8+ years building organic growth engines, executing cross-functional campaigns, and crafting content strategies across e-commerce, B2B, and SaaS. Former agency founder. Ready for the next challenge.
Selected Work
3 Flagship Campaigns
Deep dives into three projects that showcase range, depth, and revenue impact.
Go-to-Market Strategy
Brushd Beauty
Built and launched a new beauty brand from positioning through coordinated multi-channel execution in a highly competitive market.
Marketing Operations
Big Brands
Built the company's marketing function across social, project management, sales enablement and national retail campaigns.
Brand Strategy
Marketplace Nerd
Rebuilt the messaging foundation and website experience around clearer positioning, value propositions and the customer journey.
Selected Work 01
Amazon Optimization
From consumer products to regulated healthcare brands, I built full-funnel Amazon strategies for a wide range of clients. My work spanned SEO, conversion copywriting, A+ Content, Brand Story, and conversion optimization.
SEO Optimization
Created clear, family-focused positioning and marketplace content for a competitive game category.
Invigorous Innovations
Full-Funnel Optimization
Aligned product education, positioning, listing copy, and lifestyle-led marketplace creative.
SparkJump
Full-Funnel Optimization
Developed product positioning, listing copy, image direction, and conversion-focused creative.
Launch & Marketplace Strategy
Built marketplace positioning, conversion-focused content, and launch creative for an emerging outdoor game brand.
SEAL
Full-Funnel Optimization
Strengthened product education across listing copy, supporting content, and marketplace creative.
Nonni's Cookies
Full-Funnel Optimization
Optimized brand-aligned marketplace content and conversion creative for a competitive category.
Era Organics
Conversion Copywriting
Optimized listing copy and Amazon SEO to clarify product benefits and strengthen search relevance.
FlintRehab
Amazon Images
Optimized Amazon imagery to support brand strategy, product education, and conversion.
Selected Work 02
Organic Growth Marketing
SEO content strategies for Riverbend Consulting built around audience research, search intent, and topical authority to increase visibility, build trust, and attract qualified traffic.
4 Years
Continuous Partnership
Organic Search Strategy
SEO Content Growth
Four years of organic visibility
Developed search-optimized educational content that translated complex Amazon compliance requirements into authoritative resources, building long-term organic visibility.
Reddit AMA · Community
Reputation Management
Used Reddit to answer complex customer questions, address objections, and strengthen brand credibility through authentic community engagement.
Instagram · Facebook · X
Organic Social Media
Created strategic social content that strengthened brand awareness, customer trust, and kept prospects engaged throughout the buying process.
Marketing Analytics
Data-Informed Marketing
I use search, website, campaign, and audience data to understand what is working, where people are dropping off, and what needs to change.
Search and Website Performance
Google Search Console, website analytics, heatmaps, and recordings help me identify search opportunities, page friction, and gaps in the customer journey.
Campaign and Content Performance
Email, social, paid-media, and content results show which messages, formats, and creative choices are earning attention—and which need another approach.
From Data to Action
The goal is not more reporting. It is a clearer decision about what to improve, test, stop, or investigate next.
Let’s Connect
Thanks for taking the time to explore my work. If you’d like to discuss an opportunity or learn more about my experience, I’d be happy to connect.
Social Media Marketing
Strategy, creative direction and platform-native content across 16+ industries,
from real estate and finance to healthcare, manufacturing and consumer brands.
A Look at Social Media Across 16+ Industries
Metrics I Track
The signals I use to understand content quality, audience response and business impact.
I compare format, hook, retention, engagement quality and downstream action to decide what should be repeated, changed or retired.