The Career Behind the Strategy
My background combines business ownership, content strategy, cross-channel execution, SEO, website optimization, and experience leading remote contributors across fast-moving client work.
- Strategic marketing experience across 16 industries
- Founder-led leadership and remote team coordination
- Content, SEO, website, campaign, and growth marketing experience
Christina Passmore
Download a complete overview of my experience, leadership background, strategic capabilities, platforms, and recent marketing work.
Download Resume
Connect With Me on LinkedIn
Follow my current work, connect with me directly, and learn more about the experience behind my portfolio. I share insights on content strategy, campaign execution, marketing systems, SEO, and building stronger marketing across industries.
What Leaders Say
Christian Rodgers
CEO, Riverbend Consulting
“Christina was our go-to content writer at Riverbend Consulting. She has deep knowledge of the marketplace ecosystem and can turn dense, technical topics into clear, long-form content that sellers can actually understand and use. She also brings a strong grasp of current SEO and GEO best practices and is naturally curious about testing new approaches. I’m most impressed by how well she captures my voice when ghostwriting content on my behalf.”
Eric Riehle
Owner, Skunklabs
“Christina was a pleasure to work with and an excellent content strategist. She took the time to really understand each product before writing, delivered everything on time, and was extremely thorough throughout the process. Her Amazon product listing copy struck the right balance between smart keyword integration and natural, shopper-focused language that actually converts.”
Carley Bennett
Marketing Manager
“I had the pleasure of working with Christina Passmore and can confidently say she was an exceptional asset to our business. Christina was consistently easy to work with, professional, reliable, and highly collaborative in every project we shared. She is extremely organized and demonstrated a strong ability to manage workflows efficiently while meeting deadlines without sacrificing quality. Every piece of content she produced was clearly on-brand, strategically structured, and thoughtfully tailored to the target audience.”
Alex Penfold
Owner, Jaxon Lane
“Christina optimized our Amazon listing copy in the lead-up to the holiday season. The products optimized by Christina performed significantly better than forecasted, so we’re very impressed with her work. Christina separates herself from the competition by boosting organic rank with natural copy that does not read like keyword stuffing.”
Karyn Thomas
CEO and Co-Founder, Private Label Profit
“Christina is a very skilled and competent writer. She created the sales copy for a couple different Amazon product listings for me, and I was super impressed! She went over and above with the keyword research, SEO optimization, and the persuasive and compelling sales copy that she wrote! I would absolutely recommend working with Christina if you want to boost your Amazon product listing’s conversion rates!”
Trice Alford
CMO, Growth Strategist, Board Member, Podcast Host and Mentor
SEO Content Strategy
“Christina is great to work with. She is organized, diligent, and understands the value of what she does for an organization. I’d have no problem partnering with her again to develop content with my team in the future.”
Before You Download
A few quick answers about my background, target roles, and the work included across this site.
I’m targeting Marketing Manager, Senior Content Strategist, Content Lead, Head of Content, and related strategic marketing roles where I can connect planning, messaging, execution, and performance across teams.
Yes. Much of my leadership experience comes from building and managing my own marketing business, where I led a small remote team, coordinated contractors, managed client work, created systems, and owned delivery from strategy through execution.
My work spans over sixteen industries including financial services, real estate, healthcare, data intelligence, food and beverage, technology, SaaS, industrial manufacturing, media, retail, e-commerce, home services, professional services, beauty, consumer products, and outdoor recreation. That range has strengthened my ability to translate complex offers and adapt strategy without relying on one industry playbook.
My Work page includes campaign examples, website strategy, social media, Amazon marketing, content systems, and selected results. The Case Studies menu provides deeper project breakdowns.
Yes. The downloadable PDF reflects my current experience, recent marketing work, core capabilities, platforms, and professional focus.
Think I Could Strengthen Your Team?
I bring hands-on strategy, cross-channel execution, founder-led leadership, and the ability to turn complex business priorities into clear marketing plans teams can move forward with.