Strategy Breakdowns Worth Your Time

Find sharp perspectives on marketing and content strategy that actually drive growth. These are the frameworks and approaches I use to help businesses earn trust, get found, and scale faster, covering content strategy, SEO and AEO, cross-channel campaigns, social media, and more. Plus, hear some hot takes and personal updates along the way!

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Social Media for Amazon Sellers: Mastering the Customer Journey

Social Media for Amazon Sellers: Mastering the Customer Journey

Social media marketing for Amazon sellers is a powerful tool to not only expand brand reach but also to foster customer relationships and drive sales. Understanding how to craft a customer journey is pivotal to navigating and succeeding across social media platforms,...

Learn How to Protect Your Amazon FBA Brand from Copycats

Learn How to Protect Your Amazon FBA Brand from Copycats

While the Amazon marketplace provides immense opportunities for businesses to reach a global audience, it also comes with its fair share of challenges, including the ever-present threat of Amazon copycats. In this article, we will delve into the intricacies of dealing...

ChatGPT Advanced Amazon Keyword Research Strategy (with examples)

ChatGPT Advanced Amazon Keyword Research Strategy (with examples)

The role of Artificial Intelligence (AI) has emerged as a game-changing force in Amazon keyword research, reshaping the strategies of Amazon FBA sellers and agencies in 2023. AI's integration into Amazon FBA keyword research has propelled the process beyond...

How To Create A Content Marketing Strategy for Amazon Sellers

How To Create A Content Marketing Strategy for Amazon Sellers

Now more than ever, an effective content marketing strategy for Amazon sellers opens the door to endless possibilities. From informing and nurturing audiences to increasing traffic to your Amazon listing, content marketing plays a vital role in the growth of an Amazon...

Blog Disclaimer

A note on this blog: Earlier posts here were written to help Amazon sellers and e-commerce brands navigate listing optimization, SEO, and content strategy, reflecting my work at the time. Going forward, you’ll find posts covering marketing and content strategy across a range of industries, along with occasional personal updates. If you find anything in this blog that needs attention, don’t hesitate to reach out to me.