My Mission

I’m Christina, a writer at heart, entrepreneur by design. My mission? To help brands ditch content chaos and discover content that clicks. 

Inking my story, one word at a time…

After scaling my first e-commerce business to six figures in under eight months and opening a successful copywriting agency catering to the most driven entrepreneurs known to man, I know the painstaking struggle of juggling the overwhelming number of content marketing channels that exist across the digital landscape.

That’s why Christina Ink caters to your most ideal audience because I know effective content must target the right person at exactly the right time.

From high-converting Amazon listings, SEO blog articles and sales pages, my done-for-you content leverages the best and most effective use of content marketing to transform your presence, drive your sales and emerge your brand as a leader.

Ditch generic overused marketing tactics and leverage Christina Ink’s powerful forward-thinking content solutions to meet the needs of your growing empire. 

Amazon listing optimization

How I got my start…

2000

My underlying passion began at Carleton University with my first year in Psychology.

2002

I moved off the beaten path to explore self discovery, travel, and adventure in the Rocky mountains of Canada.

2008

The sky’s the limit. No, but for real, I started flying the friendly skies with a world-class airline that put its people ahead of its business- Westjet.

2019

I dove headfirst into intense learning. I trained with some of the best minds in marketing, mastering e-commerce copywriting, Amazon listing optimization, SEO blogging, social media and more. 

2021

The story wouldn’t be complete without some hard truths. Building an e-commerce business takes resilience, resourcefulness and agility. After COVID-19, I hit a wall with burnout. I took a step back to evaluate my next steps and share my story in the hopes of helping other entrepreneurs.

Present

Today, I partner with e-commerce sellers to turn underperforming content into high-converting assets. Through strategic Amazon listing optimization and full-funnel content marketing, I help brands get found, build trust and drive measurable sales growth. 

The Write Way to Content Success…

Christina Passmore CEO Christina Ink

Hey, there! Here’s a little about me and where I come from…

I’m Canadian through and through—born in Sudbury, Ontario, and later moved to Ottawa.

My journey took a major turn in December 2019. That’s when e-commerce entered my life and, honestly, changed everything.

Sure, there’ve been some rough patches, but I wouldn’t trade the experiences (or the lessons) for anything.

Here are a few things to know about me if you’re thinking of working together:

✔️ Empathy First: I genuinely care about your story and goals, building partnerships rooted in understanding.

✔️ Open Communication: Clear dialogue drives every project, ensuring we’re always aligned and focused.

✔️ Everyone Matters: Your business size doesn’t define your worth. I see and support your vision above all.

✔️ Authentic Results: No fluff, just content that truly represents your brand and delivers real results.

At Christina Ink, strategic thinking, integrity, and originality aren’t just buzzwords—they’re my promise.

Ready to elevate your e-commerce content? Let’s get started.

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