ABOUT CHRISTINA
about
ME.
My marketing career has been anything but a straight line. Some people call me a demand gen expert. Others say marketing manager, creative director, or senior content strategist. That’s because I’ve genuinely done it all, and each title only tells part of the story.
From Flight Attendant to Marketing Strategist
I didn’t start in marketing. I started in the air at 40,000 feet, working for Canada’s best airline, WestJet. Then I launched an e-commerce beauty brand on a shoestring budget and spent a lot of late nights trying to figure out how to actually sell on Amazon.
What started as an experiment quickly became a crash course in everything e-commerce (check out this feature by Helium10), and I learned that what I loved wasn’t just selling products. It was helping brands grow.
That curiosity never really went away and found a bigger stage.
Today, I help businesses tell clearer stories, build smarter marketing, and create the campaigns that attract attention and earn it. I do my best work on teams that value strategic thinking and hands-on execution. People who like asking better questions, challenging assumptions, and building marketing that moves the business forward.
The Experience Behind the Strategy
My career didn't follow a traditional marketing path. Every role, business, and challenge expanded how I think about growth, helping me connect strategy with execution to solve real business problems.
The Values Behind the Work
Great marketing is built through curiosity, collaboration, and a shared commitment to moving the business forward.
Ownership
I do what I say, follow through on commitments, and take responsibility for the quality and results of my work.
Collaboration
The best ideas rarely come from one person. I work closely with teams and stakeholders to build stronger marketing together.
Curiosity
I ask questions before jumping to solutions because understanding the real problem leads to better marketing decisions.
Respect
Every role brings valuable perspective. Strong teams listen well, communicate openly, and respect each person’s expertise.
Ambition
I care about work that creates measurable business impact and continually look for ways to improve the strategy, process, and final result.
Outside of work, I’m usually at CrossFit, spending time outside, or hanging out with family and friends, plus my CEO (Chief Barketing Officer), Chloe, who runs a tighter schedule than most executives I’ve worked with. It’s a good balance to a career built on paying close attention to what makes people pay attention.
