Case Study > Compelling Copywriting & Advanced SEO
Little Jupiter
10% Increase in Conversion With Copywriting & SEO Improvements
Little Jupiter is a children’s toy brand offering a range of unique and fun plush toys and games for kids. The brand owner employed Christina Ink to improve the copywriting and SEO for one of their best-selling ASINS. Within weeks of making the changes, the listing indexed for the full scope of keywords mined by the Christina Ink team.
Units
%
Conversion Rate
Sales
Overview
An indexing issue plagued the struggling Little Jupiter listing, and loss of sales was a primary result. When the team at Christina Ink investigated further, we discovered generic copywriting that didn’t highlight the product’s biggest benefits. An advanced SEO strategy with compelling copywriting was needed to take this brand from bland to boom on Amazon.
The Challenge
The toy space on Amazon is ultra-competitive. Me too products pop-up daily as margins are pushed to their limits. The only way to outshine the competition is to stand out with irresistible e-commerce copywriting, advanced SEO, and scroll-stopping images.
To help this listing index, Christina Ink leveraged a comprehensive keyword sweep, unearthing the most important keywords for the title, bullet points, A+ Content, and backend search terms. Next, we outlined a unique brand story with powerful copywriting to captivate and convince shoppers to click add to cart.
Ready to dominate top placements and kick competitors to the curb, Little Jupiter trusted the team at Christina Ink to leverage comprehensive Amazon listing optimization services to drive incremental results. Without proper indexing this toy product had little chance for success due to lack of visibility. Only the most relevant and highly searched keywords could help this listing index properly. Compelling copywriting was needed to help Little Jupiter articulate its biggest benefits.
Without proper indexing this toy product had little chance for success due to lack of visibility.
Only the most relevant and highly searched keywords could help this listing index properly.
Compelling copywriting was needed to help Little Jupiter articulate it's biggest benefits.
Christina Ink’s Approach
Indexing With A Punch
Armed with extensive keyword indexing experience, Christina Ink leveraged a comprehensive keyword strategy to unlock the most relevant and highly searched keywords for Little Jupiter.
The result of exhaustive keyword research was a meticulous keyword list containing over 100 relevant and highly-searched keywords. Christina Ink increased product discoverability on Amazon within 30 days of Amazon listing optimization, resulting in a 10% increase in conversion.
Explosive Number Of Units
When the Little Jupiter listing indexed following Christina Ink’s advanced keyword research and SEO updates, sales spiked to 453 units in 30 days.
Booming Bottom Line
Little Jupiter is a prime example of how an advanced Amazon keyword strategy can help boost visibility and indexing. By leveraging compelling, readable e-commerce copywriting with advanced SEO, Little Jupiter raked in $5900 in sales in a 30-day period. All components of Amazon listing optimization came together to make vital incremental improvements with long-standing results for this rising star of a company.
The Results
An Amazon listing that made $5900 in sales in 30 days! By formulating a comprehensive Amazon list strategy, combined with killer copywriting, Christina Ink single-handedly increased Little Jupiter’s conversion by 10%. 453 units were sold in 30 days after indexing across the world’s largest online marketplace.