CONTACT CHRISTINA
get in TOUCH.
Feel free to reach out, whether it’s a project, a question, or just a conversation worth having. Email me at: christinalpassmore@gmail.com
Canada ‘Eh!
I live and work remotely in Calgary, Alberta.
FAQ’s
Here's what people usually want to know before they reach out.
I believe in transparency in everything I do. That’s why I’ve answered all your burning questions up front.
How do you use AI in your work?
I use AI as a research and production accelerator. Claude handles a lot of my first-draft thinking, workflow automation, and research; I’ve built out custom skills and prompt systems that speed up the repetitive parts of content production so I can spend more time on marketing decisions that require a person.
Have you managed a team?
Yes. I’ve led a small remote team of 5-6 people, spanning copywriters, designers, SEO specialists, social media managers and editors. I handled the hiring, the workflows, and the quality control myself, which means I know what it takes to keep a team producing consistent, on-brand work under deadline.
What's your experience with paid media?
I’ve run Google Ads, Meta, and Amazon PPC myself, managing budget and creative for my own brand and client accounts. I bring enough working knowledge to plan a paid channel into a broader strategy and speak the same language as a paid media specialist.
How do you keep marketing aligned across teams and channels?
I set the shared goal first, then work backward to make sure every channel and every person on a project understands how their piece fits into it. That usually means clear ownership, a single source of truth for messaging, and regular check-ins built in from the start.
Do you have a marketing degree?
No. I started a psychology degree on scholarship and left after my first year. Marketing wasn’t something I studied, it’s something I learned by building an actual business, making real budget decisions, and living with the results. I’ve spent 8+ years since then running campaigns, teams, and content strategy for brands ranging from my own to established e-commerce and B2B companies. The degree isn’t there; the track record is.
Who's Chloe?
Chloe is my Chief Barketing Officer. I brought her on in 2026, and she’s kept both of us on our toes and paws ever since. No formal marketing background, but her instincts for who’s trustworthy are better than most people’s.