by Christina Passmore | Oct 12, 2025 | Amazon FBA Listing Optimization
Amazon has quietly launched one of its largest internal initiatives yet and it could reshape how millions of sellers do business on the platform. The project, nicknamed “Bend the Curve,” aims to eliminate billions of outdated, duplicate, or unsellable listings from...
by Christina Passmore | Oct 3, 2025 | Amazon FBA Listing Optimization
Amazon is quietly transforming how product listings are built. With projects like Starfish, the company is deploying generative AI to enrich its vast catalog by pulling data from across the web, rewriting titles and descriptions and filling in missing attributes. The...
by Christina Passmore | Apr 16, 2025 | Amazon FBA Listing Optimization, Amazon FBA Marketing
If your Amazon listing isn’t converting, it’s not always because the product isn’t good, it’s often because the listing isn’t speaking to the right person in the right way. As sellers, you pour time and energy into sourcing, logistics and inventory, but too many...
by Christina Passmore | Apr 4, 2025 | Amazon FBA Listing Optimization
When you hear the term Amazon listing optimization, it often comes packaged with big promises, skyrocketing rankings, instant conversions and products that seem to sell themselves overnight. But while those expectations sound great, they rarely align with reality. The...
by Christina Passmore | Nov 11, 2024 | Amazon FBA Listing Optimization
Amazon listing Suppressed? Having your Amazon listing suppressed can feel like a punch to the gut. You’ve put in the time, effort and resources to build your product’s presence, only to find it suddenly hidden from eager customers. It’s frustrating and can be...
by Christina Passmore | Nov 1, 2024 | Amazon FBA Listing Optimization
In the competitive e-commerce environment, having a well-optimized product listing on Amazon is more critical than ever. With Amazon accounting for a massive portion of online retail sales, sellers must implement advanced Amazon optimization strategies to secure...