How I Think About Content
(And Why The Way I Approach It Works)
Inking my story, one word at a time…
I didn’t start in content marketing. I started with a beauty brand, a shoestring budget and a whole lot of late nights trying to figure out how to make sales on Amazon.
What started as a bootstrapped experiment quickly became a crash course in everything e-commerce.
Within 8 months, I scaled my first online brand to six figures and discovered that what I truly loved wasn’t just selling products. It was helping other online businesses do the same.
Christina Ink was born out of first-hand experience, trial and error and a relentless curiosity for what makes content marketing work.
I’ve spent years mastering every aspect of the marketing funnel. From content strategy, AEO content, SEO blogging, positioning, and social media marketing.
My work is equal parts content strategy and storytelling, because measurable growth requires creating content that’s clear, accurate, and aligned with buyer intent.
Enough about me. Tell me about your online business and let’s market your story the write way.
How I got my start…
2000
This is where it started. Studying psychology at Carleton University shaped how I understand people. How they think, decide, and act. Marketing is about behavior and that perspective guides how I approach content and strategy today.
2002
I moved off the beaten path in search of self-discovery, travel, and adventure, eventually landing in the Rocky Mountains of Canada. Two years in Jasper, Alberta, marked the beginning of my long-standing connection to Western Canada.
2008
The sky’s the limit. No, but for real, I started flying the friendly skies with a world-class airline that put its people ahead of its business- Westjet.
2019
I dove headfirst into intense learning. I trained with some of the best minds in marketing, mastering e-commerce copywriting, Amazon listing optimization, SEO blogging, social media and more.
2021
As I worked deeper with brands, it became clear that strong Amazon listings perform best when they’re supported by a content system, one that guides discovery and supports decisions across the entire funnel. That realization shaped the work I do today: helping businesses move beyond isolated tactics and into cohesive, full-funnel content strategy.
Present
Today, I partner with e-commerce, B2B, and SaaS teams to turn underperforming content into high-converting assets. My work helps businesses get found, earn trust, and drive measurable growth across Amazon, search, and beyond. I bring clarity, performance, and real-world results. Contact me today to get started: hello@christinaink.com.
The Write Way to Content Success…
Here’s a little about me and where it all began.
Everything changed in December 2019 when e-commerce entered my life. What began as curiosity turned into a full-blown business journey that taught me more about growth marketing than any textbook ever could.
There’ve been some tough lessons along the way, but every late night and learning curve shaped what I do today: helping online businesses create content marketing that connects, converts and stands out in a crowded online space.
If you’re thinking of working together, here’s what you can count on:
✔️ Empathy First: I care about your story and goals. Every project starts with understanding your audience and what makes your brand unique.
✔️ Open Communication: I believe in clarity from start to finish. You’ll never wonder where things stand. Collaboration is how we get results.
✔️ Everyone Matters: Whether you’re a startup or an established online business, your business deserves respect and a content strategy that fits your stage of growth.
✔️ Authentic Results: No cookie-cutter content, no filler either. Just thoughtful, data-informed content that moves the needle for your business.
At Christina Ink, strategy, originality and integrity are the foundation of everything I create.
Ready to elevate your online presence with impactful content? Let’s make it happen.
Words To Live By At Christina Ink…
Trust Is Built Not Engineered
Attention can be bought, but trust has to be earned. It comes from accuracy and saying the right thing even when it’s hard. Content should meet people where they are, respect their intelligence, and never overpromise.
Great Content Compounds
One-off posts don’t build businesses; systems do. Every piece of content should serve a role, reinforce a message, and support long-term growth. When content is intentional, it stops being noise and starts becoming an asset.
Words Come With Responsibility
Words influence decisions, budgets, and livelihoods. That responsibility matters. Every recommendation, claim, and piece of content should be rooted in care, accuracy, and real-world understanding—not trends, pressure, or ego.
How Do I Fit Into Your Business?
I don’t replace your team, and I don’t operate like an agency either.
I step in as a strategic extension of your business, working closely with founders and lean teams who need senior-level thinking without the overhead, ramp-up time, or management burden of an in-house hire.
I help translate your product, service, and growth priorities into content that works across the digital landscape, including Amazon, your website, search, and social, without adding complexity to your day-to-day.
Is Christina Ink Right for You?
I work best with founders and teams who value clarity and long-term growth. If you’re looking for thoughtful strategy, honest recommendations, and content that’s built to perform, you’re in the right place.
✅ We are a good fit if:
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You’re tired of content that looks good but doesn’t move the business forward
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You want senior-level thinking without agency layers or handoffs
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You care about accuracy, trust, and how your brand shows up in the world
❌ This may not be the right fit if you’re looking for:
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Mass-produced content
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Guaranteed overnight results
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Generic tactics without strategy behind them
If that resonates, we’ll work well together.
