Portfolio
Marketing & Content Strategist
8+ years building organic growth engines, executing cross-functional campaigns, and crafting content strategies across e-commerce, B2B, and SaaS. Former agency founder. Ready for the next challenge.
Selected Work
3 Flagship Campaigns
Deep dives into three projects that showcase range, depth, and revenue impact.
Go-to-Market Strategy
Brushd Beauty
Brushd Beauty entered a highly competitive beauty market with a new product that required clear positioning and a coordinated multi-channel launch strategy.
The launch generated more than $100K in revenue within its first eight months while creating the foundation for continued growth.
Marketing Operations
Big Brands
As Big Brands' first dedicated marketing hire, I built the company's marketing function, leading social media, project management, sales enablement, national direct mail campaigns, and a 500+ product print catalogue.
Built a 500-product catalogue supporting major Canadian retail accounts.
Brand Strategy
Marketplace Nerd
Strategic messaging defines the foundation of a brand by establishing its purpose, positioning, core beliefs, offerings, value propositions, features, benefits, and key messaging. Once that foundation is in place, every page is written to support the customer journey.
The redesign contributed to a 32% increase in organic traffic.
Core Capabilities
What I Bring to a Marketing Team
Content Strategy
Built editorial calendars, messaging frameworks, and cross-channel content pipelines that keep teams aligned and audiences engaged.
SEO & Organic Growth
From keyword research and technical audits to full content hub redesigns that drove a 32% lift in organic traffic.
Cross-Functional Leadership
Hired, briefed, and managed designers, copywriters, editors, and SEO experts across small remote teams and contractor engagements to ship work on time with zero ambiguity.
Campaign Execution
End-to-end execution across Amazon, paid media, social, and lifecycle marketing, from brief through optimization.
Marketing Operations
Built project management systems, reporting cadences, and playbooks that turned chaotic workflows into predictable delivery machines.
Content & Creative Execution
Conversion copy, landing pages, marketplace content, pitch decks, and brand stories, paired with creative direction from concept through execution.
Project Spotlight #1
Organic Growth Marketing
SEO content strategies for Riverbend Consulting built around audience research, search intent, and topical authority to increase visibility, build trust, and attract qualified traffic.
4 Years
Continuous Partnership
Organic Search Strategy
SEO Content Growth
Four years of organic visibility
Developed search-optimized educational content that translated complex Amazon compliance requirements into authoritative resources, building long-term organic visibility.
Reddit AMA · Community
Reputation Management
Used Reddit to answer complex customer questions, address objections, and strengthen brand credibility through authentic community engagement.
Instagram · Facebook · X
Organic Social Media
Created strategic social content that strengthened brand awareness, customer trust, and kept prospects engaged throughout the buying process.
Project Spotlight #2
Amazon Optimization
From consumer products to regulated healthcare brands, I built full-funnel Amazon strategies for a wide range of clients. My work spanned SEO, conversion copywriting, A+ Content, Brand Story, and conversion optimization.
SEO Optimization
Created clear, family-focused positioning and marketplace content for a competitive game category.
Invigorous Innovations
Full-Funnel Optimization
Aligned product education, positioning, listing copy, and lifestyle-led marketplace creative.
SparkJump
Full-Funnel Optimization
Developed product positioning, listing copy, image direction, and conversion-focused creative.
Launch & Marketplace Strategy
Built marketplace positioning, conversion-focused content, and launch creative for an emerging outdoor game brand.
SEAL
Full-Funnel Optimization
Strengthened product education across listing copy, supporting content, and marketplace creative.
Nonni's Cookies
Full-Funnel Optimization
Optimized brand-aligned marketplace content and conversion creative for a competitive category.
Era Organics
Conversion Copywriting
Optimized listing copy and Amazon SEO to clarify product benefits and strengthen search relevance.
FlintRehab
Amazon Images
Optimized Amazon imagery to support brand strategy, product education, and conversion.
Industries I’ve worked across
Beauty & Personal Care
Health & Wellness
Financial Services
Real Estate
Technology & IT
Industrial & Home Services
Media & Advertising
E-Commerce & Retail
Marketing Analytics
Data Informed Marketing
I use search, website, campaign, and behavioural data to identify what’s driving results, where performance is falling off, and what to optimize next.
Search performance, website analytics, heatmaps, recordings, campaigns, content, and customer journey data.
What I Look At.
Marketing Analytics
No single dashboard gives the answer. I look across the signals that matter for the question in front of me, then use the pattern to decide what should be changed, tested, or investigated next.
People First, Systems Second
I build marketing around people first, then create the systems, strategy, and processes that help the work perform better.
Project Spotlight #3
Social Media Marketing
I plan and execute social media strategies that combine audience research, campaign planning, copywriting, creative direction, community management, and performance optimization across a wide range of industries.
1 of 7
End-to-End Execution
Full Campaign Ownership
Every campaign begins with audience research and outlining business objectives. From there, I develop the content strategy, write the copy, direct the creative, produce campaign assets, manage publishing, analyze performance, and optimize based on what the data shows.
Whether the audience is buying skincare, choosing a financial advisor, or comparing industrial service providers, I begin with the customer and build content that earns attention, builds trust, and supports business goals.