Portfolio
Marketing & Content
Strategist
8+ years building organic growth engines, executing cross-functional campaigns, and crafting content strategies across e-commerce, B2B, and SaaS. Former agency founder. Ready for the next challenge.
Selected Work
3 Flagship Campaigns
Deep dives into three projects that showcase range, depth, and revenue impact.
Go-to-Market Strategy
Brushd Beauty
Brushd Beauty entered a highly competitive beauty market with a new product that required clear positioning and a coordinated multi-channel launch strategy.
The launch generated more than $100K in revenue within its first eight months while creating the foundation for continued growth.
Marketing Operations
Big Brands
As Big Brands' first dedicated marketing hire, I built the company's marketing function, leading social media, project management, sales enablement, national direct mail campaigns, and a 500+ product print catalogue.
Built a 500-product catalogue supporting major Canadian retail accounts.
Brand Strategy
Marketplace Nerd
Strategic messaging defines the foundation of a brand by establishing its purpose, positioning, core beliefs, offerings, value propositions, features, benefits, and key messaging. Once that foundation is in place, every page is written to support the customer journey.
The redesign contributed to a 32% increase in organic traffic.
Project Spotlight #1
Amazon Optimization
From consumer products to regulated healthcare brands, I built full-funnel Amazon strategies for a wide range of clients. My work spanned SEO, conversion copywriting, A+ Content, Brand Story, and conversion optimization.
SEO Optimization
Created clear, family-focused positioning and marketplace content for a competitive game category.
Invigorous Innovations
Full-Funnel Optimization
Aligned product education, positioning, listing copy, and lifestyle-led marketplace creative.
SparkJump
Full-Funnel Optimization
Developed product positioning, listing copy, image direction, and conversion-focused creative.
Launch & Marketplace Strategy
Built marketplace positioning, conversion-focused content, and launch creative for an emerging outdoor game brand.
SEAL
Full-Funnel Optimization
Strengthened product education across listing copy, supporting content, and marketplace creative.
Nonni's Cookies
Full-Funnel Optimization
Optimized brand-aligned marketplace content and conversion creative for a competitive category.
Era Organics
Conversion Copywriting
Optimized listing copy and Amazon SEO to clarify product benefits and strengthen search relevance.
FlintRehab
Amazon Images
Optimized Amazon imagery to support brand strategy, product education, and conversion.
Project Spotlight #2
Organic Growth Marketing
SEO content strategies for Riverbend Consulting built around audience research, search intent, and topical authority to increase visibility, build trust, and attract qualified traffic.
4 Years
Continuous Partnership
Organic Search Strategy
SEO Content Growth
Four years of organic visibility
Developed search-optimized educational content that translated complex Amazon compliance requirements into authoritative resources, building long-term organic visibility.
Reddit AMA · Community
Reputation Management
Used Reddit to answer complex customer questions, address objections, and strengthen brand credibility through authentic community engagement.
Instagram · Facebook · X
Organic Social Media
Created strategic social content that strengthened brand awareness, customer trust, and kept prospects engaged throughout the buying process.
Marketing Analytics
Data-Informed Marketing
I use search, website, campaign, and audience data to understand what is working, where people are dropping off, and what needs to change.
Search and Website Performance
Google Search Console, website analytics, heatmaps, and recordings help me identify search opportunities, page friction, and gaps in the customer journey.
Campaign and Content Performance
Email, social, paid-media, and content results show which messages, formats, and creative choices are earning attention—and which need another approach.
From Data to Action
The goal is not more reporting. It is a clearer decision about what to improve, test, stop, or investigate next.
Let’s Connect
Thanks for taking the time to explore my work. If you’d like to discuss an opportunity or learn more about my experience, I’d be happy to connect.
Social Media Marketing
Strategy, creative direction and platform-native content across 16 industries.
A Look at Social Media Across 16 Industries
From real estate and finance to healthcare, manufacturing and consumer brands, this work spans social strategy, copy, creative direction and campaign execution.