Case Study > Amazon Graphic Design Optimization

PaddleSmash: Clarifying a New Game Concept to Improve Amazon Performance

PaddleSmash is a dynamic force redefining the way you experience sports. With the perfect fusion of Round Net and Pickle Ball, and the exhilarating spirit of competition, PaddleSmash is the hottest game of the year, and a force to be reckoned with on Amazon.

Overview

After an initial launch that struggled to gain traction on Amazon, the team brought in Christina Ink to help clarify the product story, improve on-page communication, and increase engagement with shoppers who were scrolling past the listing without converting. Value needed to be clear, fast, and visually compelling in a crowded marketplace.

The Challenge

PaddleSmash introduced a new game format that wasn’t immediately intuitive to Amazon shoppers. The challenge was to clearly explain how the game worked, why it was fun, and who it was for, all within the limited attention window of a mobile-first Amazon customer. Without strong visuals and clear messaging, the listing struggled to stop the scroll or communicate the game’s appeal quickly enough.

The Solution

Christina Ink rebuilt the Amazon product detail page with a focus on visual hierarchy and buyer intent.

Scroll-stopping graphics were designed to quickly explain gameplay, highlight key benefits, and remove confusion for first-time viewers. This was paired with SEO-informed, customer-focused copy that translated the game’s mechanics into clear reasons to buy, without overwhelming the shopper.

The result was a cleaner, more intuitive listing that made it easier for customers to understand the game and feel confident purchasing it.

Strategic Graphic Design Overhaul

Each image was redesigned to follow a consistent visual system that made gameplay easier to understand at a glance. Large, legible text, cohesive branding, and high-quality photography were used to clearly surface key features and benefits without overwhelming the shopper. Visual hierarchy was prioritized so customers could quickly grasp what the game is, how it’s played, and why it’s different.

SEO & Copywriting Optimization

Once the visual foundation was in place, the listing copy was reworked to match how customers search and evaluate new products.

The Amazon title, bullet points, and A+ Content were rewritten using SEO-informed keyword targeting while keeping the content and language straightforward and customer-focused. The emphasis was on removing friction, clearly explaining gameplay, answering common questions, and addressing hesitation points, while staying compliant with Amazon’s search requirements and content policies.

Results

• Improved click-through rate driven by clearer, mobile-first product imagery
• Stronger conversion performance through simplified gameplay explanations and buyer-focused copy
• More consistent listing engagement after aligning visuals, SEO, and messaging

The refreshed listing helped PaddleSmash present its value confidently, turning passive views into meaningful engagement and creating a stronger foundation for continued Amazon growth.