Case Study > Amazon Keyword Optimization

Inspiration Play: Building Early Visibility in a Competitive Amazon Launch

Just Go Boom is a kids’ card game and the brainchild of a busy mom of 5, Christine. Inspiration Play sought Christina Ink’s help to devise an effective Amazon listing and keyword launch strategy. The game received the #1 New Release badge on Amazon within weeks of launch. Read more to discover just how Christina Ink helped Go Boom explode to become the number one newly released game on Amazon in only 30 days.

Overview

Launching a new kids’ game on Amazon means being discoverable in a category dominated by established brands with deep review histories and strong keyword control.

For Inspiration Play, early visibility was critical. The goal wasn’t to “win” Amazon overnight, but to build enough relevance and momentum in the first 30 days to give the product a real chance to compete. That meant being selective and disciplined about keyword targeting from day one, rather than trying to rank for everything at once. A focused keyword strategy became the foundation of the launch.

The Challenge

Inspiration Play was entering a highly competitive kids’ game category, where larger brands already controlled top placements and could respond quickly to any signs of traction from new listings.

As the product began gaining early visibility, competitors adjusted pricing and ad activity in ways that could easily stall a new launch. Without a clear plan for keyword prioritization and early ranking, there was a real risk that organic momentum would fade before it had time to compound.

The challenge was to protect early gains, build organic rank efficiently, and support sales growth without overspending or chasing low-value traffic.

The Solution

Christina Ink developed a launch-focused keyword strategy centred on relevance, search intent, and realistic ranking opportunities.

Instead of targeting every high-volume term, the strategy prioritized keywords that balanced search demand with competitiveness, allowing the product to gain traction where it could realistically move the needle in the first 30 days. This approach was paired with a tightly aligned PPC directive designed to support organic ranking rather than compete with it.

By keeping the Amazon content strategy focused, Inspiration Play built early visibility, stabilized rankings, and created a foundation for sustainable growth in a crowded category.

Strategic Keyword Analysis

Christina approached keyword research with a launch-first mindset. Prioritize relevance, buyer intent, and realistic ranking opportunities over sheer volume.

Through detailed category and competitor analysis, a keyword set was built to support early discoverability without spreading effort too thin. The final strategy included more than 200 carefully vetted keywords, organized by priority and launch phase.

This structured approach helped Just Go Boom gain visibility quickly after launch, contributing to its placement as the #1 New Release in the card deck games category within the first 30 days.

Early Customer Response

Customer feedback began coming in early, with double-digit reviews within the first month of launch. Reviews played an important role in reinforcing buyer confidence and supporting organic visibility, particularly in a category where trust and social proof heavily influence purchasing decisions. Early engagement helped validate both the product and the positioning strategy used at launch.

Growth Trajectory

Just Go Boom’s launch demonstrates how a focused keyword strategy can support sustainable growth when paired with strong fundamentals.

The product entered the market with clear positioning, a well-structured Amazon listing, and a PPC approach designed to support organic ranking rather than inflate short-term spend. Each piece worked together to create steady traction in a competitive category.

The Results

• Reached $10K in sales within the first 30 days

• Conversion rate increased by 14% following listing optimization

• Launch-phase TACOS held at 24%, indicating controlled ad spend

• Built a foundation for long-term ranking and sales growth rather than a short-lived spike